Kristi Noem: Cracking Down on Dangerous Criminals at the Border
Homeland Security Secretary Kristi Noem has announced aggressive measures to secure the southern border, specifically targeting individuals with criminal records who have entered the United States illegally. As part of this initiative, the Department of Homeland Security (DHS) has launched a multimillion-dollar advertising campaign aimed at warning undocumented immigrants about the consequences of illegal entry. The campaign features two versions of the advertisement: one directed at domestic audiences and another for international viewers. These ads will be disseminated across multiple platforms, including digital media, broadcast television, and radio. Additionally, they will be translated into various dialects to effectively reach their intended audience. In the domestic ad, Noem outlines the administration’s firm stance on illegal immigration: “If you leave, you may have an opportunity to return and enjoy our freedom and live the American dream. But understand this: Under Pres...